CLIENT
Noah Heinemann
SERVICE
Logo & Visual Identity Design
Visual Brand Development for a Strategic Brand Consultant
INTRODUCTION
At the start of 2025, Noah approached me.
Having just launched as an independent brand consultant, he was looking for someone to give his brand a visual identity—one as thoughtfully crafted as the strategic foundation it was built upon.
What stood out immediately was how incredibly well-prepared Noah was. With a finely developed brand framework, clear ideas and a strong sense of aesthetics, the groundwork was laid in no time. It was the perfect setup and we were able to dive deep right away.
The brand essence? A glowing heart ("Herzleuchten"). This became a powerful image for what Noah aims to spark in his clients: inner clarity and true radiance. Originally, this term was meant to serve primarily as a textual motif. But one of my early, exploratory drafts hit the mark so perfectly that we turned it into the brand symbol. The icon captures the core of Noah’s work: clarity, openness, and emotional depth.
RESULT
The wordmark was developed through an iterative process. We had a few strong contenders, but ultimately chose a custom-designed version. It is bold, clean and shaped in a way that echoes and subtly builds on the visual symbol. This aesthetic also guided our choice of a brand typeface. It is modern, calm and full of subtle details that align with the form language of the wordmark.
For the color palette, we went with a deep blue: trustworthy, grounded, and quietly confident. As a vibrant contrast, a lively lilac tone adds emotional highlights and depth.
Building on this foundation, we created a flexible visual system that includes a distinctive button style used consistently across all applications, from overlines to headlines. A radial gradient, shifting from light to dark, brings the heart-glow concept to life in a more atmospheric way and adds visual richness.
The result is a brand identity that delivers on Noah’s promise. It makes things shine. Clearly, cohesively and with true personality.
Die Zusammenarbeit mit Tim war für mich etwas ganz Besonderes. Man spürt sofort, wie sehr er für Marken brennt – diese Leidenschaft zieht sich durch jedes Detail seiner Arbeit. Mit ganz viel Herz, Kreativität und einem unglaublichen Blick fürs Feine hat er unsere visuelle Identität auf ein neues Level gehoben. Ich bin nicht nur stolz auf das Ergebnis, sondern auch dankbar, mit so einem talentierten Menschen zusammengearbeitet zu haben.
Founder
A forward-thinking, modular design system for a visionary urban project