CLIENT
Crofton Motors
SERVICE
Logo Design
A bold and timeless logo redesign that brings renewed strength to a renowned auto service centre in Dublin.
INTRODUCTION
Crofton Motors has been a staple in Dublin's automotive industry for decades, offering comprehensive services for all vehicle types and brands. With over 50 years of experience and a team of experts boasting more than 30 years of main dealer experience, Crofton represents top-notch mechanical work and exceptional customer service.
However, the existing logo no longer adequately reflected this quality. The challenge was to combine Crofton's wide range of services into a new, timeless yet modern logo that visibly conveys both the tradition and trust in the brand.
RESULT
Certain visual elements of the existing logo were retained to create a connection to the brand's history: these included the characteristic blue, symbolizing trust and reliability, the abbreviation CM, and a blue circle to frame the icon. These components formed the foundation for the new design.
At the center of the new logo is a striking wordmark, strengthened by the development of a CM monogram. This monogram serves not only as a visual identifier but also subtly reflects the craftsmanship and technical expertise that define Crofton Motors. The lettering itself echoes the rounded and bold shapes of the icon, emphasizing the connection between the icon and wordmark while creating a strong, cohesive overall image.
I found Tim when Instagram fed me a reel where he re-worked the FAI logo. From that moment I DM’d him immediately to see if we could work together. I’ve always wanted to rebrand and to work on something ‘cool’. From the outset, Tims professionalism, positive attitude and general good fun nature were brilliant to work with.
In the age where AI is taking over design its brilliant that the true process of design is alive and well with Tim in Stillewacht.
I cant wait to see what future projects he works on and I will be recommending him widely! 5 Stars!
Director at Crofton Motors Ltd
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