CLIENT
LEAVE NO TRACE
SERVICE
Logo & Visual Identity Design
Brand Design for an Adventure-Loving & Sweden-Loving Kayak Crew
INTRODUCTION
At LEAVE NO TRACE, the name says it all—in multiple ways. While kayaking, they leave no trace in the water; as environmentally conscious adventurers, they leave their overnight spots untouched; and in Sweden, it’s wise to leave no trace to avoid being discovered by a bear.
Founded in 2022, the team needed a cohesive brand identity that emphasizes their character both on and off the water. The logo and the badge, highlighting their home of Aachen, use hand-drawn elements like icons and lettering to reflect the group’s nature-connected lifestyle.
RESULT
The entire visual identity needed to clearly communicate the essence of the group and differentiate them from other sports teams in Aachen. The paddle, the kayak, and the wave-shaped edges of the semi-circular badge quickly convey that this project is about water sports.
I have showcased the brand development process in a (admittedly slightly older) Reel on Instagram. See it here.
A bold and timeless logo redesign that brings renewed strength to a renowned auto service centre in Dublin.