CLIENT
MARREA
SERVICE
Logo Design
Powerful Brand Logo for the Maritime Fashion Label MARREA
INTRODUCTION
The newly created fashion label MARREA captures a mix of urban sophistication and coastal charm, targeting fashion-conscious individuals seeking versatility and elegance.
Founded in Amsterdam in 2023, the company aims to design bags and scarves that are universally functional, timeless, and stylish—ideal companions for any outfit. This promise of quality is also reflected in the logo, which stands out from delicate competitors with its bold lettering.
RESULT
The logo is a custom-designed wordmark with prominent letters, where the leading "M" also serves as the brand symbol. To be versatile and not overshadow the colorful bags and scarves, the color palette is limited to anthracite and light beige. These colors elegantly reflect the warm tones of the beach.
I have showcased the brand development process in a reel on Instagram. See it here.
Brand Development of a Forward-Looking New "Social Media Platform"