CLIENT
Medina Studios B.V.
SERVICE
Logo & Visual Identity Design
A bold and expressive branding for one of Germany's most successful dance influencers.
INTRODUCTION
With over 2 million followers across Instagram, TikTok, and YouTube, Natalia Medina is one of Germany's most prominent dance influencers. Her captivating dance videos inspire an international and national audience week after week, while her charming and vibrant personality motivates people worldwide to get moving.
Her rapid growth and expanding reach called for a professionally crafted visual identity that reflects her personality and unifies the diverse aspects of her brand. In addition to her public presence, her portfolio includes an online dance academy and fitness classes under the Active Body Lab brand. A cohesive and striking branding concept was developed to encompass these three pillars.
RESULT
The logo focuses on her core identity as a dancer. The initials NM were subtly designed to represent two dancers standing back-to-back—a symbolic tribute to her passion for dance. To avoid a kitschy appearance while maintaining a contemporary elegance, the logo combines a clean, geometric typeface with a handwritten element that highlights Natalia Medina's personal touch.
The color palette is entirely based on a shade of purple that has seen little use in the industry so far. The typography uses a compact, bold typeface that offers clarity and versatility. This approach seamlessly connects Natalia Medina’s parent brand with its sub-brands, Active Body Lab and the Dance Academy. Both sub-brands stay closely aligned with the main brand’s identity while incorporating unique elements that emphasize their individuality.
The Dance Academy, as a central component of the brand, is showcased here to illustrate the balance between consistency and uniqueness in the branding strategy.
Harmonious Logo with Iconic Number for 10HOTELS