CLIENT
Vintjers
SERVICE
Logo & Visual Identity Design
Strategic Brand Presence for a Reseller of Rare Vintage Jerseys from Around the World
INTRODUCTION
Since its founding in 2020, the brand Vintjers has been collecting and selling soccer jerseys from players ranging from Willi Landgraf to Ronaldinho, from Barcelona to Dortmund. But how can such diversity be integrated into a consistent brand image?
The logo and overall appearance should not overshadow the jerseys but also should not appear too generic. It was crucial that at first glance, it is clear what Vintjers is all about. Although descriptive logos are often not recommended, in this case, it was a perfect fit.
RESULT
On closer inspection, it becomes clear that the Vintjers team isn’t just selling jerseys—they are selling the emotion and stories behind each jersey. This should be reflected in the brand communication. The visual appearance is complemented by a black-and-white color scheme with red accents, striking a perfect balance to highlight the jerseys. A condensed, sans-serif font in uppercase gives the brand the necessary presence to stand out among the vibrant jerseys.
I have showcased the brand development process in a reel on Instagram. See it here.
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